The Resource Symposium

Thursday, June 6
Registration: 5:30 PM to 6:00 PM
Program: 6:00 PM to 7:30 PM
Location: Less Annoying CRM 
Members: Free, please click here to signup. 
Non-members: For a limited time, registration is $10. Please click here to register.

In the nonprofit world, resource sharing is a great way to support peers and strengthen collaboration. From data management tools to digital marketing platforms, and volunteer management systems to accounting software, this symposium will feature four workshops that address the tools that are most integral to the day-to-day work of a nonprofit professional. See the programs and corresponding speakers below.

Do you want to attend the symposium? If so, click here and tell us how we can cater the workshops to meet your needs!

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Social Media & Email Marketing 

Hoping to better engage your constituents? It all begins with the right message. By developing brand standards, a sense of voice, and a detailed communication calendar, you too can deliver clear and powerful messages. Come learn how Cassidy Flynn and Michelle Boyer take a simple idea to a life size digital campaign.

Speaker: Cassidy Flynn, Associate Director of Development | University of Missouri-St. Louis

Bio: Cassidy currently serves as the Associate Director of Development of Leadership Giving at the University of Missouri-St. Louis. In this role, Cassidy manages the university's leadership giving program through identification, qualification, solicitation, and ongoing cultivation and stewardship of leadership giving donors through the Pierre Laclede Society, a society which recognizes donors whose annual contributions equal or exceed $1,000. As Chair of External Relations of YNPN St. Louis, Cassidy collaborates across board leadership to develop of annual programming, marketing initiatives, and communication plans.

Speaker: Michelle Boyer, Marketing Communications Specialist | National Council of the United States Society of St. Vincent de Paul

Bio: Michelle graduated from Missouri State University with a Bachelor of Science in Print and Internet Journalism and a minor in Spanish. After graduating, Michelle spent time working for a local event planner here in St. Louis before moving to the National Council of the U.S. Society of St. Vincent de Paul in June of 2014. She started at SVdP as the Communications Administrative Associate and was recently promoted to Marketing Communications Specialist. She manages the National Council's social media accounts, produce and publish the Society's weekly e-newsletter, develop promotional items, assist in the production of a television show for the Eternal Word Television Network (EWTN), handle media inquiries and work with the Marketing and Communications Director on a variety of other projects for the Society.

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Microsoft Excel & Data Management

From pivot tables and formulas, to macros and summation, Microsoft Excel can do it all. But do you ever feel like you've barely scratched the surface? Join Brinkley Smith as she gives you tips, tricks, and overall strategy for getting the most out of Microsoft Excel.

Speaker: Brinkley Smith, Prospect Manager | University of Missouri-St. Louis

Bio: Brinkley is currently the Prospect Manager at the University of Missouri-St. Louis where she works with the Advancement Service, Development, and Alumni/Annual Giving teams. She graduated in 2011 from Loyola University Chicago and is a first year graduate student in Library and Information Science at the University of Missouri Columbia. After two years as an administrative assistant at the Washington University School of Medicine, Brinkley discovered her future career of “behind-the-scenes” fundraising, data management, prospect research, and all things data, through sitting on the Apra Missouri Kanas Board, now in her 3rd term. Brinkley also presents at national conferences in data organization, clean-up, and management including the 2017 Blackbaud Conference, the 2017 Target Analytics Webinar Series, the 2018 Apra International Leadership Conference, and the 2019 Apra Missouri Kansas Conference. 

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Volunteer Management

For many organizations, volunteers are a critical part of fulfilling the mission and getting the work done. But do you ever feel like managing volunteers can be uniquely challenging? Come learn how Julie Strassman navigates these important relationships through strategic systems and soft skills.

Speaker: Julie Strassman, M.Div., Volunteer Coordinator & Bereavement Assistant | Bethesda Hospice Care 

Bio: Julie Strassman is an experienced volunteer engagement professional and educator, dedicated to helping organizations build mutually beneficial relationships with volunteers. She currently works as the Volunteer Coordinator with Bethesda Hospice Care, where she has increased volunteer participation by 66% since 2018. Previously, she worked with Kingdom House, where she achieved volunteer engagement goals such as a 78% increase in volunteer groups over 2 years. She passionately believes in engaging volunteers for the improvement of nonprofit organizations and the communities they serve. Julie currently volunteers as the VP of Programming for the Metropolitan Volunteer Management Association (MVMA), and previously served two consecutive terms on the Certification Committee for the United Way of Greater St. Louis’ Volunteer Center. She has presented workshops and webinars on volunteer engagement best practices for many nonprofit organizations, including Network for Strong Communities, We Raise Foundation (previously Wheat Ridge Ministries), Cover Missouri Coalition, Missouri Coalition Against Domestic and Sexual Violence, Community Service Public Relations Council, Send Me St. Louis/Lutheran Foundation of St. Louis, and the St. Louis Episcopal Service Corps. Julie has a Master’s of Divinity from Eden Theological Seminary and is currently pursuing her doctorate.

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Finance Management & Accounting

All successful work begins with a clear and detailed budget. But do you ever look at budgets and have no idea what you're reading? You're not alone. Join Caity Zielinski McDonnell as she discusses the fundamentals of smart budgeting, responsible accounting, and general stewardship of your institution's assets.

Speaker: Caity Zielinski McDonnell MBA MA PRC, Financial Advisor | Northwestern Mutual

Bio: Caity currently runs her own financial advising practice through Northwestern Mutual. As an advisor, Caity educates and inspires her clients to take action through a holistic planning approach - from paying down debt, buying a house, income protection and retirement - if it has to do with finances, she has helped her clients achieve their goals. Caity currently serves as an event planning chair for The Young Friends of Hope Lodge board and also as Treasurer for YNPN St. Louis. She uses her background in non-profit strategic planning and market research, as well as her MBA, MA in Human Resources Development and MA in Non-Profit Management to engage and impact those around her for the betterment of our community.


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